Design

“ We require from buildings, as from men, two kinds of goodness: first, the doing their practical duty well: then that they be graceful and pleasing in doing it; which last is itself another form of duty.”

John Ruskin

In a fast moving and complicated world, image is vital to success. An organisation's most important assets are its staff and its brand. Greater demands than ever before are being placed on these and the environments they inhabit.

For a corporate brand or identity to be effective, it has to be consistent. It should be reflected throughout the organisation’s interactions with it’s clients. Everything from their website, through to printed material, and signage should convey a constant image.

In response, companies invest heavily in corporate identification and branding. However, all too often when these ideas are implemented, mistakes are made and the results are a negative reflection on the very thing they were designed to help.

When dealing with practical disciplines such as cartography, website usability or directional signage it is very easy to dismiss the design aspect of the task. However lack of consistency or counter-intuitive design can render things like maps, websites and signs confusing, and at worst - useless.

At Wayfinder our consultants possess professional backgrounds and qualifications in architectural, three dimensional and graphic design disciplines, as well as extensive experience and knowledge of wayfinding techniques.

Our experience and empathy with the design of other elements within the space means we are best placed to integrate innovative design concepts with sound business principles and common sense.