Overview

Wayfinding is spatial problem solving. Wayfinding is not signage. The term “wayfinding” was first used in 1960 by architect Kevin Lynch in his book, “The Image of the City”, where he referred to maps, street numbers, directional signs and other such elements as “way-finding” devices. This narrow description helps explain the continued misunderstanding that wayfinding is essentially the same as “signage.”

• The most efficient movement of people around any place or space.
• Ensuring valuable experiences are not missed.
• Projecting the best image possible to all visitors.
• Maximising commercial objectives.
• Achieving positive visitor/user experience and memory.
• Enhance branding strategies, corporate identity and image.
• Wayfinding is NOT signage!
• Involves visual communications, landmarks, lighting and landscape.

An Introductory Video to Wayfinding