Commercial Considerations

Within a multi-disciplinary project team, wayfinding serves to introduce and explain the elements required within the design to aid and simplify navigation. By ensuring all users receive the maximum benefit from the created environment they will not miss out on valuable experiences.

• Brand Identity
• Image management
• Marketing considerations
• Continuity, maintenance and brand policing
• Competitive advantage
• Customer and staff satisfaction

Fact…

• Every day 34 million people are on the move in the UK
• Every day 4.5 million of those enter unfamiliar places
• 250,000 working hours per day are lost though poor signage and direction
• Just imagine, how much time is lost by staff etc... Every year?