Human Behaviour

To achieve success at wayfinding and avoid disorientation and confusion, it is important we understand the characteristics of fundamental human behaviour. This explains the complexities by which the many elements of today’s human environments interact with each other and helps us to deliver the best solution for all.

In creating a solution, our consultative approach means we examine the ways people perceive space and how they navigate through complex environments, asking many questions to arrive at the correct solution.

Understanding the information people can store and what they reject, what they see clearly and what they miss is paramount in determining the best solution. It is important to know when there is enough information and when when there is too much.

• Understanding the means and mechanisms by which people navigate
• Information retention
• Spatial awareness
• Relating to media
• Human relationships and issues
• Less is more

Whatever the situation or organisation, they all have the same common element…

Human beings.