Physical and Media

All man made environments are built to serve human beings and it is human beings that breathe life into them. From the smallest building to the largest city, only the complexity changes with the increase in size and resulting diversity.

As complexity increases so does the need for a more diverse approach to resolve the issues that present themselves.

Although signage plays an important role in wayfinding, the process doesn’t rely exclusively on signs. Signmakers deal with designing, fabricating and installing signs. Wayfinding is a thought process used to navigate unfamiliar environments, during which people must solve a wide variety of problems within architectural and urban spaces, involving complex decision making processes.

People are helped or hindered by the building’s architecture, signage and the physical environment. Consequently, many people don’t read signs. Often it’s easier to ask for directions.

Because wayfinding problems aren't confined to signs alone, typically adding more signs can’t solve them. The only way is to design a system that identifies logical traffic patterns and enables people to move more easily from place to place without confusion.

Occasionally the solution is no signs at all. Sometimes it is better to let the building tell its own story. However when they are used, Wayfinder signs always reflect the nature of the building doing their job effortlessly, clear but not obtrusive.

• Materials considerations
• Recommendations of Method
• Durability/ Flexibility
• Quality inspections
• After-sales back up and advice
• Lighting
• Landscape
• Security
• Combating visual noise