Human Behaviour

Our Approach: Human Behaviour

To achieve success at wayfinding and avoid disorientation and confusion, it is important to understand the characteristics of fundamental human behaviour.

This explains the complexities by which the many elements of today’s human environments interact with each other and helps us to deliver the best solution for all users.

In creating a solution, our consultative approach means we examine the ways people perceive space and how they navigate through complex environments, asking many questions to arrive at the correct solution. Understanding the information people can store and what they reject, what they see clearly and what they miss is paramount in determining the best conclusion.

An understanding of human behaviour and conditioning is essential. Effective wayfinding can only be achieved by understanding the in-built cognitive mechanisms by which human beings navigate and harnessing them correctly.

Our understanding of the subconscious, such as where and when to position information is key to our success.

Our knowledge of human behaviour and understanding of the limitations of our spatial awareness combine with cultural factors and conditioning are all an essential part of the framework required to undertake the analysis. Our understanding of the subconscious, such as where and when to position information is key to our success.

Our experts can provide you with an in depth analysis of how you perceive and navigate a building or area. Allowing you to understand the complexity of spatial awareness and the need for strategies to aid human navigation – in doing so our consultants can create a wayfinding strategy tailored to your specific environment.



Our Wayfinding Process

This website is designed to offer only general information, therefore the content does not explain the important technical details involved in the wayfinding process.

Such information is restricted to client briefings, in order to protect our intellectual property. As this information is vital to your understanding of our services and the many benefits, we are more than happy to explain in detail, either over the telephone or face to face.

To find out more, please call 0161 797 4490 to arrange a free, no obligation telephone conversation with one of our senior consultants.