Our Approach: Wayfinding

Wayfinding seeks to understand and analyse the needs of all user groups within society so they gain maximum benefit from the environments they inhabit.

Strategic wayfinding is essentially about offering you the right information in the right place at the right time. It is about reducing stress and complexity, it is not about adding signs and information. It is about working with the environment rather than against it. Wayfinding is primarily concerned with three main objectives:

  • To facilitate the most efficient movement of people around places and spaces
  • Making sure people do not miss out on valuable experiences
  • To make sure that people leave a place with a positive memory of their visit.

During the planning and build phases of a project, a correctly conceived wayfinding strategy will not only aid the most efficient movement of all users in and around the space. It will also serve to rationalise the number of signs and information points required. Thus reducing the materials and hardware costs substantially. While at the same time controlling complexity and visual noise known to impede navigation and increase stress.

The least signs are the best solution

As consultants concerned with ‘pure’ wayfinding we are unburdened by preconceived ideas in terms of product. We are uninfluenced by any revenue gained from their sale. Without such compromise we are free to deliver a solution true to the first rule of wayfinding- ‘The least signs are the best solution’.

Our specialist skills and techniques enable us to analyse the needs of all user groups. We have an understanding of the in-built mechanisms we use to navigate, as well as the constraints of human conditioning. This enables us to produce the most effective solution possible. We avoid disorientation and confusion to achieve success at wayfinding. To do this it is important we understand the characteristics of fundamental human behaviour. This explains the complexities by which the many elements of today’s human environments interact with each other.

All man made environments are built to serve human beings and it is human beings that breathe life into them. From the smallest building to the largest city, only the complexity changes with the increase in size and resulting diversity. As complexity increases so does the need for a more diverse approach to resolve the issues that present themselves. By ensuring you receive the maximum benefit from the created environment you will not miss out on valuable experiences. The right system will adapt to inevitable change and grow with future developments, ensuring flexibility rather than costly and wasteful replacements.


Cognitive Wayfinding

Our Wayfinding Process

This website is designed to offer only general information, therefore the content does not explain the important technical details involved in the wayfinding process.

In order to protect our intellectual property, we restrict such information to client briefings. As this information is vital to your understanding of our services and the many benefits, we are more than happy to explain in detail, either over the telephone or face to face.

To find out more, please call 0161 797 4490 to arrange a free, no obligation telephone conversation with one of our senior consultants.