Wayfinder

Corporate Wayfinding

Corporate wayfinding focuses on the implementation of wayfinding and branding strategies within corporate environments.


 

The corporate environment demands a succinct and cohesive strategy that is not only functional but takes into consideration the importance of brand image. Wayfinder consulting understands the needs of all users, allowing people to experience a given building without any problems therefore leaving them with a positive memory.
It is also important to take into account the commercial considerations of the building, as a result guiding the desired user to specific locations in order for them to fully appreciate the corporate environment.

 

Benefits of Our Wayfinding Process
  • Improved efficiencies
  • Massive cost savings
  • Improves Image
  • Improved communication
  • Management document
  • Positive visitor feedback
  • Reduced signage
  • Improves Brand
  • Project Implementation
  • Consistency across sites

FAQ

Lloyds of London

Lloyds of London is an award-winning building located on Lime Street, London.

Martin Brower UK

Martin Brower are one of the world’s biggest distribution and logistics companies. They have over 60 distribution centres across 18 countries providing end-to-end supply chain management solutions to quick service restaurants.

Neovia

Neovia commissioned Wayfinder UK to analyse their main site in Desford, near Leicester. The vast site has massive logistical capabilities, offering services to large companies such as Land Rover.

Effective wayfinding for Corporations can only be achieved by understanding the in-built cognitive mechanisms by which human beings navigate while harnessing them correctly.

Mike Pridding

Corporate Wayfinding Consultant

Our knowledge of Corporate Wayfinding and therefore where and when to position information is key. We understand the cognitive processes and the workings within our subconscious which can render easily visible signs useless, and as a result avoid this waste of signage.

In creating a solution, our consultative approach means we examine ways people perceive space and how they navigate through complex environments, asking many questions and consequently arriving at the correct solution.

Giving You a Strategic Wayfinding Solution That Works For Your Corporation

We can provide you with an in depth analysis of how you perceive and navigate a building or area. Furthermore allowing you to understand the complexity of spatial awareness and the need for strategies to aid human navigation.

Contact Us Today