Hospital wayfinding is an essential part of the communications strategy across hospital buildings, therefore it is crucial in providing an ease of navigation to patients, staff and visitors.
Hospitals are often complex environments and hence very difficult to navigate. This is further complicated by the added stress and anxiety visitors to a building of this nature are already experiencing. Because of this, poor wayfinding tends to leave people feeling bewildered and confused to which direction they should go. It is the job of hospital wayfinding to guide a visitor through the site efficiently and consequently with minimum stress. This should allow them to reach their desired location efficiently and on time, consequently reducing the amount of stress experienced.
We believe people should be able to understand exactly where they need to be without having to ask a member of staff, consequently resulting in fewer unnecessary staff interactions.
Successful Hospital wayfinding aims to increase efficiencies across all communications, and as a result, help to tackle the problem of missed appointments costing the NHS each year millions of pounds each year.
Benefits of Our Wayfinding Process
- Improved efficiencies
- Massive cost savings
- Reduction of missed appointments
- Management document
- Improved communication
- Positive visitor feedback
- Reduced signage
- Reduced need for further signage
- Improves Brand and Image
- Project Implementation
Princess Alexandra Hospital
Princess Alexandra Hospital appointed Wayfinder UK to undertake a cohesive wayfinding strategy to produce an innovative solution to tackle issues of misdirection around the hospital environment.
Robert Jones and Agnes Hunt Hospital
Wayfinder UK Ltd was commissioned by RJAH to undertake a wayfinding analysis of the site, paying particular attention to signage and visual communications.
Wayfinder UK were brought in to carry out an assessment of the site, identify the problems and develop a strategy that would offer clear and effective direction to all users.
The Christie looked to Wayfinder UK to help them create a full wayfinding strategy for all communications across the Hospital.
Effective wayfinding for Hospitals can only be achieved as a result of understanding the in-built cognitive mechanisms by which human beings navigate and harnessing them correctly.
Hospital Wayfinding Consultant
Our knowledge of Hospital Wayfinding, and most of all where and when to position information is key. We understand the cognitive processes and the workings within our subconscious, hence we can identify how these processes might render easily visible signs useless.
In creating a solution, our consultative approach means we examine ways people perceive space and how they navigate through complex environments, in addition asking many questions to arrive at the correct solution.