Train stations, airports and bus terminals are all busy hubs and therefore need a transport wayfinding strategy to help facilitate the large numbers of people in a given area.
Transport terminals such as these are complex human environments which require a cohesive wayfinding strategy in order to run smoothly. Guiding all users to their desired mode of transport is the primary aim of such a strategy, therefore ensuring people arrive on time with minimal stress is paramount to the efficient communications of the building.
Airport wayfinding also takes into consideration certain commercial aspects, these hubs sometimes offer customers guidance through a variety of shops or retail outlets in order to enhance a person’s experience of the building and to build a revenue stream.
Benefits of Our Wayfinding Process
- Improved efficiencies especially in the movement of people
- Massive cost savings due to reductions in lost time
- Reduction of missed appointments because of clearer wayfinding
- Management documentation for continuing benefits
- Improved communication due to a better understanding of wayfinding
- Positive visitor feedback due to a smoother experience
- Reduced signage and therefore reduced costs
- Reduced need for further signage keeping costs down going forward
- Improves Brand and Image due to better consistency
- Project Implementation and therefore peace of mind
Heathrow Airport (Bus Terminal)
Heathrow central bus station is located between Terminals 1, 2 and 3 at the largest airport in the United Kingdom. It provides extensive transport links to and from the airport 24 hours a day.
Manchester Airport is the third busiest airport in the United Kingdom in terms of passenger numbers and the 21st busiest airport in Europe. It is the largest airport outside the London region with over double the passengers of the next non-London airport, Edinburgh Airport. The airport comprises three terminals, a goods terminal and covers around 1,440 acres.
Effective wayfinding for transport can only be achieved by understanding the in-built cognitive mechanisms by which human beings navigate and consequently harnessing them correctly.
Transport Wayfinding Consultant
Our knowledge of Transport Wayfinding where and when to position information is key. We understand the cognitive processes and the workings within our subconscious which can render easily visible signs useless.
In creating a solution, our consultative approach means we examine ways people perceive space and how they navigate through complex environments, asking many questions to arrive at the correct solution.